Steve Morris of Top Shot Tackle fame, has been designing and building game fishing tackle for over 25 years. He has been responsible for many of the modern techniques and equipment that is used today by professionals and recreational anglers worldwide.
He is truly an engineering genius.

Steve's rod manufacturing company, The Reel Rod Factory, has spent over 7 years developing the STATUS range of specialist game and fly rods with the goal of making them the most functional rods available, while being cosmetically beautiful.

Made from hi-tech carbon laminates, the range of Status Shortlever Game & Fly Rods are build to subdue record breaking fish in record breaking time, with little if any fatigue to the angler. The Status blanks have been designed by Steve and are exclusive to The Reel Rod Factory.

All Status Game and Fly Rods come with a 10 year guarantee on workmanship and are serialized for ease of identification.